How to Find Keywords For Your Website 2018
What is keyword research? Keyword research is one of the most important, valuable and high return activities in the marketing field as a whole. Ranking for the right keywords can make or break your website. By researching your market’s needs, you can not only learn which terms and phrases to target with SEO, but also learn more about your target audience as a whole.
I’m going to show you the process with which will help you answer your question, How to find keywords for your website? You too can follow the steps to help you come up with strong and narrow down the list of terms you should be targeting. By this, you will be able to establish and execute better and strong keyword strategy that helps you get found within the search terms you actually care about.
Step 1: Search for the term/phrase in the major engines
This is another way of finding keywords for your niche. It helps you in understanding which websites already rank for your keyword gives you valuable insight into the competition, and also the content of the keyword.
Are there advertisements running along the top and right-hand side of the football shoes for kids results? How is the content for each post structured? what type of content you should write? Doing a brief overview of your chosen niche keyword, you will get an idea on what you should do next for your website. Some Google search results on ‘Football shoes for kids’.
Step 2: Use a Keyword Research Tool to Find Keywords for Your Niche
Before you get started, you need to choose your niche. Let’s say, for instance, you’ve decided to build an affiliate website offering. Let’s say you’ve decided to build an affiliate site offering football shoes for kids. Regardless of how well you know your niche or about football shoes. It’s challenging, to know ahead of time what keywords are going to be profitable for you.
This is when keyword research comes in and helps you identify a wide range of potential keyword opportunities including the less obvious terms that could potentially drive in traffic and sales to your site. Since this site is a new endeavour, you don’t yet have historical data to refer to predict the future performance. So you need a good basket of potential keywords to drill down on. I have done a quick research on ‘Football shoes for kids’ using the Jaaxy keyword research tool. The image below shows you several potential keywords that can be used to create awesome content on.
Most keyword research tools only generate a brief list of terms. But you’re trying to generate a broad and potential list of keywords, including keyword variations you might not be able to come up with on your own.
As you can see, Jaaxy research tool has returned with a lot of keyword ideas for the phrase ‘ Football shoes for kids’ This is a great start.
Step 3: Refine Your Keywords List
A list of keywords, in fact, are just suggestions. It’s what you do with these keywords is what matters. So it’s key to find an effective method of refining your list.
There are several ways to refine your keywords list. The best way would be to look at and keep a watch on :
- Average Visitors – This shows the average searches done for this keyword in a month. A decent number of average visitors is recommended, above 50.
- Traffic – Number of traffic that you may get by using the particular keyword. The minimum or average amount of traffic should be 30 at the least.
- QSR – This shows the number of competitors that are competing currently for that term/phrase. You must choose the keyword with a QSR of below 400, the lesser, the better but not extinct.
Also, you need to select a keyword that actually makes sense, grammatically.
Remember, your keywords list should be specific for you and for your website and business. Keywords are only as valuable as they are relevant to you. It is not necessary to adopt every single suggested term on Jaaxy, but you should be aware of them.
After all, they might indicate behaviours or purchasing patterns that can be useful to you.
Step 4: Determine How Competitive Your Niche Keyword Phrases Are
Finally, you’ll need to analyze how competitive each keyword phrase is. You must go for a QSR of below 400 and not above that. Choosing a QSR of below 400 means less competition and this will increase the chances of your site or post getting ranked on the search engines.
So Is Keyword Research for My Site All Set Now?
Not quite, Don’t let your niche keyword efforts come to a dead stop after step 4.
Successful keyword targeting requires constant monitoring and updating of your keywords list.
You’ve invested a lot of time and energy into identifying the best keyword opportunities for your site. now you can count on that investment by keeping a track on how well a keyword is doing on your site and in accordance with your specific business goals.
It’s important to remember that just because a keyword tool returns a keyword doesn’t usually mean that you’ll be able to rank for it or that traffic will start coming into your site form the search engines and that traffic will start converting. Do a keyword research on priority and be vigilant about analyzing and acting on keyword research to improve your results.
Ask yourself this…
Is the keyword relevant to your website’s content? Will the web searchers find what they are looking for on your site when they search those keywords? Will they be happy with the answers on your site? Will this traffic result and convert into buyers? Will the traffic coming to your site help you in your other organizational goals?
If your answer is yes to these questions then do proceed!
It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with a proper keyword research, you have a higher and better possibility of getting ranked on search engines like Google, Bing and Yahoo. It will also help you understand the importance of keyword research.