Yoast SEO WordPress Plugin Review 2019! Best SEO Plugin That Does It All For You
If you are a blogger or a marketer running an online business, you need to have an SEO plugin. One such popular plugin is the Yoast SEO Plugin. This plugin makes certain tasks that you are required to perform for SEO easy. Most bloggers know that Yoast is used mainly for two things which are it’s best features – Editing Meta Tags ad Optimizing Content.
Wholly, Yoast is a really useful and awesome tool that does most of the SEO work for that too for free!!
To simplify things for you, if you have a WordPress website, you can most definitely go for Yoast. It is a great tool that helps you make important SEO tasks much easier to do. But do not get carried away by the hype on the internet about Yoast being the ultimate tool for SEO.
There is absolutely no doubt the Yoast SEO is one of the best SEO plugins. But your website’s SEO success doesn’t depend on Yoast. This tool is just to provide you with assistance for your website’s SEO.
In this review, I will be giving you a breakdown of the features, pros and cons and other details on this plugin that can help you land on the first page of search engine rankings.
What Is Yoast SEO Plugin?
Yoast is a WordPress plugin that assists you with Search Engine Optimization. Since it’s an introduction into the SEO world, Yoast SEO has carved a path for itself that makes it the plugin that you can use for your website’s SEO.
It is also considered as the favorite SEO tool of many website owners and bloggers. Yoast is designed in a way to make SEO much easier and more productive.
Features of Yoast SEO Plugin
Here are a few of the unique features of this plugin that make it stand out among the various plugins out there that are used for optimization:
Content & SEO Analysis: This plugin is equipped with the best tools that will help you write SEO-friendly content for your website.
Page Analysis: This tool is handy if you are carrying out an analysis of your content. It also checks the minute things like post length, meta description and if your post contains the targeted keyword or no.
Bulk Editor: When you are looking to make changes to your website’s content as a way to improve your efforts with SEO, you have a tool called bulk editor that allows you to edit your content at a large scale without any challenges or problems.
Internal Linking: In order to rank higher on search engine results, you need great content. Along with it internally linking your content to your other posts is also very helpful and important.
This tool helps you keep a track of the number of internal links that are shown on your website.
Social Integration: This tool allows you to line social media with SEO for the better performance of your content. This has been made possible due to the Open Graph Implementation design.
Insight tools: This feature is enjoyed by the Premium subscribers of Yoast. With this tool, you can get an idea on what to focus on in order to help you keep your article and it’s key phrases on the same page.
XML sitemaps: XML Sitemaps are really important and beneficial to SEO. With Yoast, you can easily create sitemaps and submit them to search engines in order to enable them to spider your website’s content.
Yoast uses one of the most advanced XML sitemap that also informs Google Bing and Yahoo about the existence of the sitemap.
Import and Export: This tool lets you import and exports your SEO setting in the plugin. This is pretty much self-explanatory tool.
Pricing of Yoast SEO
Yoast SEO offers two plans. They are Yoast SEO (free) and Yoast SEO Premium ($89/year). Yoast SEO Premium subscribers are offered discounts ranging from 5% to 50% when they buy licenses for 2 or 150 websites. The discounted fees range from $169 to $6,675.
The main difference between the free and premium plans are –
- A number of keywords that can be optimized.
- Content Insights
- Redirect Manager
- Internet Linking Suggestions
- Focus keyword exports
Pros Of Yoast SEO
Let’s look at the plus points of Yoast that makes it awesome!
1. Different Meta Tags For Social Media
Yoast helps you write up a new title for your post and snippet when you are posting on social media.
This is the snippet tag, page title, an image that shows up when you share your blog post on Facebook or Twitter.
2. Helps With Editing Meta Description Tags
It has become a necessity to update your page titles and the meta description tags before posting any article on your website. This is a key strategy that will help you rank better on search engines.
This is made easier through Yoast.
3. Internal Posts’ Linking
It is actually difficult to keep a track on the number of internal links that you have in each post. At times you might also miss adding internet links to your post, (this happens to me always!).
Yoast adds an Internal Links column to the ‘All Pages’ and ‘All Posts’ columns on your dashboard so that you can view the number of internet links that each post has.
You will also need to know the number of internal links in a post, in the case that you have updated some old post with new content.
4. Advanced SEO Technics
You might not be using these yet, but it’s a proven fact that Yoast makes these advanced SEO tactics easier and this itself should be enough for you to add this plugin to your WordPress site.
These advanced techs involve canonical URLs, setting links to ‘no follow’ and more.
Writing this itself is giving me a headache since I’m not into this complicated coding jumbo! With Yoast, you can do this SEO complicated stuff easily.
5. Site Maps
Sitemaps help Google and the other search engines find and index your content. In order to do this, you need to get your sitemap from your Yoast Dashboard and submit the same to Google Search Console for indexing.
Cons Of Yoast SEO
Like all the best in the business products, services or tools. Yoast too has its own shortcomings. Let’s take a look at them.
Accidental Keyword Stuffing
Yoast allows you to enter only one focus keyword. Then at times, it will tell you that your focus keyword doesn’t appear in the text enough times. This happens because it doesn’t take into account the different versions of the keyword like tweaked grammar or plurals. Yoast’s takes its data from the keyword density of your post. This is actually no longer used by Google to calculate the content topics and the relevance of search terms.
It is also sad that Yoast doesn’t take Latent Semantic Indexing (LSI) into account.
With tons of competition going on in the online world. It is a wise choice that you get your website well placed on search engines. This will help you increase your website’s visits. With help from the Yoast SEO Plugin, you are well equipped with the necessary tools that you need to optimize your site’s rankings.
Yoast helps with General setting to social media settings and more. You can also tweak your website to achieve the desired goal of seeing your website ranking higher on search engines.
It is also equally important to keep your Yoast plugin updated. By doing this you can enjoy the new features and get rid of the bugs that might be causing a negative impact on the plugin’s performance.
Hope this review has helped you understand the importance of Yoast Seo Plugin! If you have anything to add or if you would like to share your experiences, kindly leave them in the comments below. I would be happy to know them.